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Marketing strategy, business insights, and the occasional dad joke.
I Asked an AI to Pick a Wrist Brace for Pickleball. It Took 4 Tries.
I tweaked my wrist playing pickleball and asked my AI coworker to pick me a brace. It got it wrong three times, I corrected it, and then ...
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My Genuine Viktor Review: 2 Months of Daily Use (Holy S***)
I ran $10M/mo in ad spend and sold my agency. Viktor is the first AI coworker that actually changed how I work. My honest review after 2 ...
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Why We Started Pushing Free Samples in Every Abandonment Email (And Grew Revenue 24%)
There is a belief that free samples cheapen your brand. We tested the opposite with a premium brand, grew revenue 24%, then proved it by ...
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Benefits of Hiring a Fractional CMO
In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is more critical than ever. However, hiring a full-tim...
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How to Measure the Success of a Fractional CMO
n the fast-paced world of business, where every dollar spent needs to justify its existence, the role of a Chief Marketing Officer (CMO)...
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Why Outsourcing Marketing Can Work for You
In today’s dynamic business environment, the debate between maintaining an in-house marketing team versus outsourcing to an external agen...
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Interim, Bridge CMO with 15 Years Experience
In today's dynamic business landscape, bringing on an interim or bridge Chief Marketing Officer (CMO) can be a game-changer for companies...
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Essential Skills for a Successful Fractional CMO
In today's rapidly evolving marketing landscape, the role of a Chief Marketing Officer (CMO) has become more crucial and multifaceted tha...
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Business Development vs. Marketing: Differences
In the competitive world of business, understanding the distinction between business development and marketing is crucial. Both functions...
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CMO vs CEO: Key Differences
In the world of business, understanding the different roles within a company's hierarchy is crucial for effective management and strategi...
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Tactical vs. Strategic Marketing: The Difference
In the complex world of marketing, understanding the difference between tactical and strategic approaches is crucial for any brand lookin...
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Outsourced, Virtual CMO | 15 Years Experience
In today's fast-paced, hyper-competitive business environment, companies of all sizes are constantly seeking strategies to enhance effici...
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