When does a joke become a dad joke?
When it becomes apparent.
Hey, I'm Roger Parent.......get it......ha. I help e-commerce brands scale with straight forward, easy to digest, marketing strategy that you won't hear everywhere else. The rest of the time, I'm making dad jokes and getting tackled by my kids.
Consultant by day, monster chaser by night
Fractional CMO
Are you marketing on a MER model for investment? Do you have the right team and partners in place? Is everything driven by one cohesive vision? Those are the three pillars I build, align, and lead.
Learn moreBusiness Investment
Looking for a hands-on capital partner who also brings a decade of marketing strategy? I invest in brands I believe in and help them grow, not just wire money and disappear.
Learn moreBusiness Coaching
Whether you're a new agency owner or an established founder who wants a sounding board, I'll help you cut through the noise, think clearly, and move faster.
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I'm not a gardener, but I'm outstanding in my field.
After building a digital marketing agency to 30+ people and qualifying for the main draw of the US professional beach volleyball tour, I hit a new phase of life. I found a calling in helping other founders grow, make more money, and still have time for the people who matter.
If you're looking for a consultant, a partner, and a friend... that's how I work with every brand I take on.
Latest Thoughts
How I Used AI to Forecast a Full Year of Inventory From Shopify
My ops team needed per-product inventory projections for the rest of the year. I had my AI coworker rebuild 18 months...
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How I Used AI to Measure Whether Our TV Ads Actually Worked
TV has no click and no pixel, so most brands never really know if it worked. I had my AI coworker build a geo holdout...
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My AI Wrote 5 Commercial Scripts. They Were All Terrible.
I asked my AI coworker to write 5 commercial scripts for a sleep supplement. They were all terrible. So I wrote my ow...
Read articleThink we'd be a good fit?
I keep my client list small on purpose, 4-5 brands at a time, so everyone gets the best of me. If that sounds like what you're after, grab a time and let's talk.