When does a joke become a dad joke?
When it becomes apparent.
I'm Roger Parent. I help e-commerce brands scale with strategy that actually works, teams that align, and marketing that makes money. The rest of the time I'm making dad jokes and getting tackled by my kids.
Trusted by leading brands
Consultant by day, monster chaser by night
Fractional CMO
Are you marketing on a MER model for investment? Do you have the right team and partners in place? Is everything driven by one cohesive vision? Those are the three pillars I build, align, and lead.
Learn moreBusiness Investment
Looking for a hands-on capital partner who also brings a decade of marketing strategy? I invest in brands I believe in and help them grow, not just wire money and disappear.
Learn moreBusiness Coaching
Whether you're a new agency owner or an established founder who wants a sounding board, I'll help you cut through the noise, think clearly, and move faster.
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"I'm not a gardener, but I'm outstanding in my field."
After building a digital marketing agency to 30+ people and qualifying for the main draw of the US professional beach volleyball tour, I hit a new phase of life. I found a calling in helping other founders grow, make more money, and still have time for the people who matter.
If you're looking for a consultant, a partner, and a friend... that's how I work with every brand I take on.
Latest Thoughts
Why is a CMO Important?
Understanding the importance of a CMO (Chief Marketing Officer) is key for any business aiming to grow and sustain it...
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Benefits of Hiring a Fractional CMO
In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is more critical than ever. Howeve...
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Leveraging Social Media for Ecommerce Growth
Social media can be a game-changer for e-commerce businesses, but too often, brands dive in headfirst without a clear...
Read articleThink we'd be a good fit?
I keep my client list small on purpose, 4-5 brands at a time, so everyone gets the best of me. If that sounds like what you're after, grab a time and let's talk.