Fractional CMO
I used to be a banker,
but I
lost interest
You don’t just want me to tell you what you need to do, any TikTok influencer can do that. You want to understand how to move your specific team faster on projects that actually influence the bottom line. That’s what I do.
Meet Roger Parent
I’m not a gardener, but I’m outstanding in my field.
After building a digital marketing agency and qualifying for the main draw of the US professional beach volleyball tour, I entered a new phase of life. I found a calling in helping others find financial freedom & growth, all while maintaining balance.
If you’re looking for a consultant, a partner, and a friend - that’s how I operate for my clients.
I avoid trampolines, because I’m afraid of high
bounce rates
Brand Strategy
All marketing channels should be in alignment to represent your brand vision. We need to understand your customer persona, not just as demographics but as real people. I want to know what car your ideal customer owns, whether or not they use an air fryer, etc.
Channel Focus
Being everywhere can sometimes be the same as being nowhere. We need to identify where your core audiences actually live and breathe, then meet them there at the perfect times.
Financial Forecasting
Marketing should be a financial engine. Being able to forecast where we allocate dollars sets clear expectations for you, and aggressive goals for me.
Personnel Evaluation
No, I don’t come in and blow everything up. Most often, you have great people but they’re not being leveraged properly. I’ll work to everyone’s strengths and fill in the gaps where needed.
I don’t like clocks, they’re all tick and
no talk
