You built the brand.
Somewhere along the way you became
the marketing department.
You’re the bottleneck now, approving every email, second-guessing the agency, guessing at what’s working. I take marketing off your plate and make it accountable, so growth stops depending on how many hours you throw at it.
Most e-commerce brands are leaving money on the table.
First things first, are you marketing on a MER model for investment? If not, you're flying blind. Second, does your team have the right talent and partners? And third, is your marketing driven by a cohesive vision or a list of random tactics?
These are the three pillars I audit, optimize, and lead for every brand I work with. I've scaled 9-figure brands and I've helped $3M startups find their footing. The playbook is different but the principles are the same.
Four pillars. One mission.
Profitable growth.
MER Strategy & Investment Model
Building a financial model that treats marketing as an investment, not an expense. Setting MER targets, ROAS floors, and blended efficiency benchmarks that tie directly to profitability.
Team & Partner Alignment
Auditing your current agency, freelancers, and in-house staff. Making sure everyone is rowing in the same direction with clear KPIs and accountability.
Cohesive Marketing Vision
Unifying brand messaging, channel strategy, and creative direction so your marketing feels like one voice, not twelve people with different ideas.
Growth Roadmap & Execution
Defining the 90-day plan, quarterly milestones, and growth levers. I don't just strategize... I stay in the trenches with your team to execute.
This works best if...
Think we'd be a fit?
I only take 4-5 fCMO clients at a time. If there's a fit, I'll tell you. If not, I'll still point you in the right direction.
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