Meet Roger Parent
I told my wife she should embrace
her mistakes. She
gave me a hug.
Hey stranger! I’m honored you’ve taken the time to come to this shit show of a website filled with dad jokes and marketing advice. I swear I know what I’m doing, but if you’re still not sure who I am - here’s my story.
2011
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After an illustrious career at Best Buy while at college, I graduated with a degree in Computer Science, $80k in debt and one hell of a vertical leap. At this time, my parents also went through bankruptcy.
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I began working at a small vitamin company as an Operations Manager. It’s here that I fell into learning marketing simply because I wanted to try and help the company grow. I was making $27,500/year to start.
2012
2013
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Finding a passion in marketing, I moved jobs to become an SEO/SEM Manager at a custom apparel company. We fired their PPC agency and I took it in-house. I grew the bottom line by $1mm in 1 year, but couldn’t get a good raise (kept the printed out performance review as motivation).
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I get married! I decided to take a massive risk at the same time - I left and started my own company (“Gradientwave”), hoping the company I was working for would be a client so I could afford my bills. I was essentially broke. I did anything - PPC, SEO, website for people, I’d clean your floors if you wanted!
2014
2016
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I had my first child, Olivia! I hired my first employee at Gradientwave and she quit in 3 weeks. I changed the name of the company to Digital Position. The domain was listed for $7,500, got them down to $750. Was oddly proud of myself for that.
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Had 3 years of growth for Digital Position. Steve Cozzolongo, one of my friends from high school, joins me as business partner. He introduces me to a client, who happens to be using a business consultant that I knew from my previous job who starts sending us a ton of business.
2017
2019
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I had my second child, Connor! For 2 years, we absolutely skyrocket and have no idea what the hell we’re doing. But we make it work, and we build a team of 12 at Digital Position as we continue to grow.
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COVID hits, and we lose 30% of our revenue in a single day (3/20/2020). I’m crying, Steve is crying, and we have to do some layoffs for the first (and only) time in my life. Six months later though, we had doubled as the e-commerce boom happened. What a rollercoaster.
2020
2021
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I have my third child, Emma! I call 2020 - 2023 “the dark days”, because it was at this time that Digital Position broke the 20 person barrier and I was absolutely miserable. 80+ hour work weeks, trying to figure out how to get more time with family, felt like everything personally was suffering - like I had built myself a very nice prison.
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I qualify for the main draw of the AVP (professional beach volleyball tour), completing a life dream. Digital Position now has a team of 30+ (full-time, not including contractors & others), and I begin branching out. We start another marketing agency for small brands (SparkLaunch), and I start making small investments in companies for equity & learning.
2022
2023
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We go to sell Digital Position and I start the Chief Marketing Dad TikTok. It takes off. 3 weeks from the completion of the sale, we pull out of the deal. I step down as CEO and promote a new CEO from within. I reduce my hours, spend more time with family, and build a recreation center. My wife quits her job to work with me!
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I now work 20 hours per week, largely freelance here with Chief Marketing Dad only 4-5 clients max at a time. I invest in a bunch of companies for fun. I spend a ton of time with my wife & kids. I play pickleball competitively since retiring from professional volleyball. Life is good, and I wouldn’t change anything for the world.
2024
I don’t like clocks, they’re all tick and
no talk
