MEET ROGER PARENT

I told my wife she should embrace her mistakes. She gave me a hug.

Hey stranger! I'm honored you've taken the time to come to this site full of dad jokes and marketing advice. I swear I know what I'm doing... but if you're still not sure who I am, here's my story.

2011
Roger Parent in 2011

After an illustrious career at Best Buy while at college, I graduated with a degree in Computer Science, $80k in debt and one hell of a vertical leap. At this time, my parents also went through bankruptcy.

2012
Roger Parent in 2012

I began working at a small vitamin company as an Operations Manager. It's here that I fell into learning marketing, simply because I wanted to help the company grow. I was making $27,500 a year to start.

2013
Roger Parent in 2013

Finding a passion in marketing, I moved jobs to become an SEO/SEM Manager at a custom apparel company. We fired their PPC agency and I took it in-house. I grew the bottom line by $1mm in one year, but couldn't get a good raise (I kept the printed performance review as motivation).

2014
Roger Parent in 2014

I get married! I decided to take a massive risk at the same time, leaving to start my own company (Gradientwave), hoping the company I was working for would become a client so I could afford my bills. I was essentially broke. I did anything... PPC, SEO, websites. I'd clean your floors if you wanted!

2016
Roger Parent in 2016

I had my first child, Olivia! I hired my first employee at Gradientwave and she quit in 3 weeks. I changed the name of the company to Digital Position. The domain was listed for $7,500 and I got them down to $750. Was oddly proud of myself for that.

2017
Roger Parent in 2017

Three years of growth for Digital Position. Steve Cozzolongo, one of my friends from high school, joins me as a business partner. He introduces me to a client who happens to be using a business consultant I knew from my previous job, who starts sending us a ton of business.

2019
Roger Parent in 2019

I had my second child, Connor! For two years we absolutely skyrocket and have no idea what the hell we're doing. But we make it work, and we build a team of 12 at Digital Position as we keep growing.

2020
Roger Parent in 2020

COVID hits, and we lose 30% of our revenue in a single day (3/20/2020). I'm crying, Steve is crying, and we have to do layoffs for the first (and only) time in my life. Six months later we had doubled as the e-commerce boom happened. What a rollercoaster.

2021
Roger Parent in 2021

I have my third child, Emma! I call 2020 to 2023 “the dark days,” because this is when Digital Position broke the 20 person barrier and I was absolutely miserable. 80+ hour work weeks, trying to figure out how to get more time with family, feeling like everything personal was suffering... like I had built myself a very nice prison.

2022
Roger Parent in 2022

I qualify for the main draw of the AVP (professional beach volleyball tour), completing a life dream. Digital Position now has a team of 30+ full-time, and I begin branching out. We start another marketing agency for small brands (SparkLaunch), and I start making small investments in companies for equity and learning.

2023
Roger Parent in 2023

We go to sell Digital Position and I start the Chief Marketing Dad TikTok. It takes off. Three weeks from the completion of the sale, we pull out of the deal. I step down as CEO and promote a new CEO from within. I cut my hours, spend more time with family, and build a recreation center. My wife quits her job to work with me!

2024
Roger Parent in 2024

I drop my work hours to 20 per week, largely freelancing here as Chief Marketing Dad - only taking on 5-6 clients at a time. I spend more time with my wife and kids. I play pickleball competitively since retiring from professional volleyball.

2025
ThreadPoint and Digital Position logos

I complete a majority recap acquisition of Digital Position and step down to 5 hours per month. My friend Frank and I start ThreadPoint, an email marketing agency. I drop my freelance clients down to 2-3, really focusing on brands I truly enjoy working with.

2026
Roger Parent in the pool with his three kids

ThreadPoint crosses $1M in annual revenue. I freelance a couple of days a week for a handful of key brands, play a lot of pickleball, and spend most of my time with my wife and the kids. Still making dad jokes. Still not sorry.

Want to work together?

I keep my client list small on purpose. If you think we'd be a good fit, grab a time.

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