Most companies that come to me do not need a full-time CMO. They need the thinking a CMO brings, not the salary attached to it. Here is why the fractional version works.
Senior expertise without the full-time price
A full-time CMO runs $500K and up once you add benefits, equity, and profit share. You get the same senior thinking for a fraction of that, and you put the difference back into actual marketing.
Most of the work is up front
The heavy lifting happens early. I build the machine, meaning the strategy, the tracking, the right channels, and the team, in about two to three months. After that the job is oversight and adjustments, which takes far less time. Paying a full-time salary for that ongoing phase is waste.
You get my whole bench
When you hire me, you are not just getting me. You get my vetted network: web developers, PPC and SEO shops, content, PR. They treat my clients as priority because I send them steady work, so you skip the part where you gamble on an unknown contractor.
I have probably seen your problem
Working across a lot of brands and industries means I usually recognize the bottleneck fast instead of learning on your dime.
If you want that senior marketing thinking without a full-time hire, that is exactly what I do as a fractional CMO. If you would rather just talk it through, book a quick call.
