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Marketing strategy, business insights, and the occasional dad joke.

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How I Used AI to Forecast a Full Year of Inventory From Shopify

My ops team needed per-product inventory projections for the rest of the year. I had my AI coworker rebuild 18 months of daily sales from...

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How I Used AI to Measure Whether Our TV Ads Actually Worked

TV has no click and no pixel, so most brands never really know if it worked. I had my AI coworker build a geo holdout test from Shopify o...

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AI-generated hospital room scene from a DreamZzz sleep supplement commercial made in Slack

My AI Wrote 5 Commercial Scripts. They Were All Terrible.

I asked my AI coworker to write 5 commercial scripts for a sleep supplement. They were all terrible. So I wrote my own concept and used t...

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Orange dumbbells and a pickleball paddle on a dark gym floor with cinematic orange and blue lighting

I Turned My AI Coworker Into My Personal Trainer

I asked my AI coworker to program my workouts, track my diet, manage my Spotify playlist, and hold me accountable every single day. Here'...

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Screenshot of the live llms.txt file built by Viktor on chiefmarketingdad.com

I Asked My AI to Fact-Check a Competitor's Instagram Reel

I saw an Instagram Reel claiming llms.txt and markdown mirrors help you rank in Google. I sent it to my AI coworker and asked if it was l...

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Viktor AI signup page showing the free credits offer, part of a $150 deal for new users

Viktor AI Promo Code: $50 Off + $100 Free Credits (2026)

Looking for a Viktor AI promo code or coupon code? There is no checkout code. The real deal is a referral link that auto-applies $100 in ...

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The live llms.txt file on chiefmarketingdad.com showing curated content for AI search engines

I Made My Website Legible to AI Search by Asking an AI

I saw a Reel claiming llms.txt helps you rank better. My AI coworker corrected the claim, then set the whole thing up in 10 minutes. Twic...

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The rebuilt Chief Marketing Dad homepage, dark theme with an orange accent and a family hero photo

I Rebuilt My Company Website by Talking to an AI in Slack

The site you are reading was built by me typing messages in Slack. No page builder, no developer. Here is exactly how my AI coworker rebu...

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A copper compression sleeve worn on a wrist holding a light blue pickleball paddle on a court

I Asked an AI to Pick a Wrist Brace for Pickleball. It Took 4 Tries.

I tweaked my wrist playing pickleball and asked my AI coworker to pick me a brace. It got it wrong three times, I corrected it, and then ...

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Viktor AI review by Roger Parent

My Genuine Viktor Review: 2 Months of Daily Use (Holy S***)

I ran $10M/mo in ad spend and sold my agency. Viktor is the first AI coworker that actually changed how I work. My honest review after 2 ...

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Premium peel and stick wall mural sample peeling back from a wall to reveal a textured pattern

Why We Started Pushing Free Samples in Every Abandonment Email (And Grew Revenue 24%)

There is a belief that free samples cheapen your brand. We tested the opposite with a premium brand, grew revenue 24%, then proved it by ...

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Benefits of Hiring a Fractional CMO

Benefits of Hiring a Fractional CMO

In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is more critical than ever. However, hiring a full-tim...

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