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Marketing strategy, business insights, and the occasional dad joke.

Slack message explaining the highest-ROI play for getting recommended by AI models

I Wanted 200 Niche Landing Pages So AI Would Recommend Us. My AI Talked Me Out of It.

My plan was a landing page for every sub-niche so AI would recommend us. My AI coworker told me why that fails at the search step, gave m...

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Slack alert where an AI coworker flagged an inbound lead as a real C-suite executive

My AI Coworker Found a C-Suite Lead in Our Spam Pile. Then I Told It the Email Was Fake.

A teammate wrote off an inbound lead as spam. Nobody asked my AI coworker to check, and it did anyway. The name belonged to the EVP and c...

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Chart of PageSpeed scores and mobile LCP before and after the theme fixes

I Told My AI Coworker to Get My PageSpeed Score to 100. It Told Me No.

Desktop 79, mobile 60, mobile LCP at 11.7 seconds. I sent my AI coworker both PageSpeed reports and told it to get the scores to 100. It ...

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Chart of a bot traffic surge against a falling engagement rate

My AI Coworker Audited My GA4 and Found Most of My Traffic Was Bots

Sessions on a site I co-own were up 6x while clicks stayed flat. I asked my AI coworker to audit the analytics. It found the traffic spik...

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Abstract 3D bar chart data landscape fading from orange to blue

How I Used AI to Forecast a Full Year of Inventory From Shopify

My ops team needed per-product inventory projections for the rest of the year. I had my AI coworker rebuild 18 months of daily sales from...

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Abstract visualization of broadcast signal pulses radiating over test markets

How I Used AI to Measure Whether Our TV Ads Actually Worked

TV has no click and no pixel, so most brands never really know if it worked. I had my AI coworker build a geo holdout test from Shopify o...

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AI-generated hospital room scene from a DreamZzz sleep supplement commercial made in Slack

My AI Wrote 5 Commercial Scripts. They Were All Terrible.

I asked my AI coworker to write 5 commercial scripts for a sleep supplement. They were all terrible. So I wrote my own concept and used t...

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Orange dumbbells and a pickleball paddle on a dark gym floor with cinematic orange and blue lighting

I Turned My AI Coworker Into My Personal Trainer

I asked my AI coworker to program my workouts, track my diet, manage my Spotify playlist, and hold me accountable every single day. Here'...

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Screenshot of the live llms.txt file built by Viktor on chiefmarketingdad.com

I Asked My AI to Fact-Check a Competitor's Instagram Reel

I saw an Instagram Reel claiming llms.txt and markdown mirrors help you rank in Google. I sent it to my AI coworker and asked if it was l...

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Viktor AI signup page showing the free credits offer, part of a $150 deal for new users

Viktor AI Promo Code: $50 Off + $100 Free Credits (2026)

Looking for a Viktor AI promo code or coupon code? There is no checkout code. The real deal is a referral link that auto-applies $100 in ...

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The live llms.txt file on chiefmarketingdad.com showing curated content for AI search engines

I Made My Website Legible to AI Search by Asking an AI

I saw a Reel claiming llms.txt helps you rank better. My AI coworker corrected the claim, then set the whole thing up in 10 minutes. Twic...

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The rebuilt Chief Marketing Dad homepage, dark theme with an orange accent and a family hero photo

I Rebuilt My Company Website by Talking to an AI in Slack

The site you are reading was built by me typing messages in Slack. No page builder, no developer. Here is exactly how my AI coworker rebu...

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