Short version: a fractional CMO is a senior marketing leader you rent part-time instead of hiring full-time. Here is what that actually looks like.
What I actually do
I come in and dig into everything: how the brand is positioned, whether you are even talking to the right audience, the channels, the creative, the funnel from the first touch on social all the way through email. Then I build a real strategy on top of it.
Right channels for your audience
I pick channels that fit your buyers, not the trendy ones. Older demographic? I am probably pushing Facebook over TikTok. It comes down to where your people actually spend their time.
A fraction of the cost
A full-time CMO is $250K to $400K in base before equity or stock. Fractional gets you the same head for a fraction of it.
The goal is to make myself unnecessary
A good fractional CMO works themselves out of a job. I train your in-house team to run the machine so you are not dependent on me forever.
It is not for everyone. Very niche or hands-on brands sometimes need someone in the building full-time. If you go this route, pick someone with real experience in your world.
If you want that senior marketing thinking without a full-time hire, that is exactly what I do as a fractional CMO. If you would rather just talk it through, book a quick call.
